The broadcaster is set to launch a 3D service for wide use in the UK in April, while consumer electronics manufacturers are pushing out new 3D flat-panel televisions. The industry hopes that growing interest in 3D movies in theaters will spur interest in 3D TV at home.
Sky hopes that showing football matches and other sports events in pubs in 3D will generate some interest in it. LG also benefits from the deal in that its televisions are being promoted as part of Sky's demonstrations.
Written by: James Delahunty @ 17 Mar 2010 0:44