Amazon expects to sell 8 million Kindles this year

Amazon expects to sell 8 million Kindles this year
According to Bloomberg, Amazon is on pace to sell 8 million Kindle e-readers this year, much higher than analysts have predicted.

The news agency cites people "aware of the company’s sales projections," and says the 8 million sales figure should be hit easily. Analysts, on average, had anticipated 5 million sales.

These same sources also say Amazon sold 2.4 million Kindles last year.

Goldman Sachs had estimated 4-5 million, Caris & Co had predicted 4.8 million and Citigroup, Barclays Capital, BGC Partners LP and ThinkEquity all noted anticipated sales of 5 million.

Amazon recently began selling a thinner, lighter Wi-Fi-only model of their Kindle for $139, seeing strong sales after its launch.

The e-tailing giant has not confirmed the numbers.

Rivals Sony and Barnes & Noble do not disclose their e-reader sales, either.

Written by: Andre Yoskowitz @ 21 Dec 2010 16:01
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