Regal will install an extra 1500 RealD 3D screens

Regal Entertainment, the largest movie theater company in the U.S. has announced today that it has amended its current contract with RealD over 3D screens.

In 2008, the companies signed a deal for Regal to install 1500 3D screens, and the new deal effectively doubles the original, with Regal now agreeing to install 3000 of the screens.

Says Regal CEO Amy Miles (via THR):

We continue to see high demand from moviegoers for RealD's premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout.

Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.

RealD 3D is currently available on 9300 screens.

Written by: Andre Yoskowitz @ 27 Jan 2011 21:29

Mr-Movies

A lot of money for a re-baked gimmick fad! But at $19 a ticket I suppose they can afford to pull the kids into the theaters, they buy into it for sure.

28.1.2011 11:00 #1

1nsan3

so far all the "3d" movies,, there sure is not much 3d to them at all.

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29.1.2011 09:13 #2

Mr-Movies

When you say not much to them do you mean the movie(s) isn't/aren't good but the 3D is still pretty cool? Or do you mean that 3D isn't implemented well?

29.1.2011 12:18 #3

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