The service was first introduced with the release of "The Daily," a collaboration between News Corp and Apple available on the iPad.
Publishers can now sell subscriptions to publications weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly.
Apple takes its customary 30 percent from all app and content sales made through iTunes.
Says CEO Steve Jobs (via PR):
Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.
The App Store has 350,000 apps.
Written by: Andre Yoskowitz @ 15 Feb 2011 21:13
