Furthermore, the company has launched a new global publisher program.
Windows Phone Developer tools have seen over 1 million downloads, to date. Microsoft has included the ability to trial apps, which it says has been successful.
Microsoft (via PCM):
Users like trials. Paid apps that include trial functionality are downloaded 70 times more than paid apps that don't include trial functionality, expanding the number of potential customers to purchase the full paid version.
More than half of trial downloads that convert to a sale do so within one day, and most of those within two hours.
Written by: Andre Yoskowitz @ 9 Mar 2011 12:35