AfterDawn: News

NPD: PC sales struggling, but not because of iPad

The latest data from the NPD Group confirms that PC sales are struggling, but the firm says blaming the Apple iPad is the wrong way to go.

Of consumers who bought the iPad within six months of its debut, only 14 percent pushed aside plans to buy a PC to buy the tablet.



For the more important holiday season, that number fell to 12 percent.

Instead, NPD says the decline can be attributed to:

The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad. Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry.

The percentage of consumers looking to buy Windows notebooks under $500 has grown 21 percent since October, while the percentage of consumers looking for more expensive computers has fallen 25 percent in the same time frame.

Written by: Andre Yoskowitz @ 12 May 2011 12:50

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• 2 comments

• robertmro

  "The percentage of consumers looking to buy Windows notebooks under $500 has grown 21 percent since October, while the percentage of consumers looking for more expensive computers has fallen 25 percent in the same time frame."
  
  Come on guy, we all know that the high end computer sales always go to Apple.
  Apple fans will always lay out two or three thousand for a Mac.
  

  13.5.2011 19:18 #1

• tech_slave

  if they mean the pre-built pcs then it's maybe cuz more ppl lean to building their own custom ones, or cuz the older pcs are a bit more upgradable and future proof than before so ppl lean to upgrading till maxing out their pcs and buy other gadgets instead of new pcs.
  

  13.5.2011 21:13 #2