As of this weekend, anyone who walks into a Barnes & Noble brick-and-mortar store with a rival e-reader and purchases a new Nook Color or Nook Simple Touch will be given a 2GB microSD card filled with "$315" worth of free e-books.
A few of the 30 books provided are classics like "Robinson Crusoe" and "Don Quixote" and you can check the full list here: 30 Free Nook books
The Nook Color (more of a tablet than an e-reader, retails for $250 and the brand-new Nook Simple Touch (the highest-rated dedicated e-reader, ever) retails for just $140.
Barnes & Noble is of course hoping that many will show off their old Amazon Kindle and "upgrade" to the Nook Simple, and the cheap promotion should also help drive foot traffic to the struggling stores.
Written by: Andre Yoskowitz @ 4 Jul 2011 1:43