RIM announces the launch of BBX, the 'future' of the company

At today's BlackBerry DevCon Americas 2011, RIM has announced the launch of BBX, the future of the company.

RIM says the "next generation mobile platform takes the best of the BlackBerry platform and the best of the QNX platform to connect people, devices, content and services."

Additionally, RIM has updated their developer tools, including WebWorks for BlackBerry smartphones and tablets, the Native SDK for the BlackBerry PlayBook and a developer beta of BlackBerry PlayBook OS 2.0 with support for running Android applications.

Says Mike Lazaridis, President and Co-CEO:

With nearly 5 million BlackBerry apps downloaded daily, our customers have made BlackBerry one of the most profitable platforms for developers. At DevCon today, we're giving developers the tools they need to build richer applications and we're providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform.

BBX-OS will support BlackBerry cloud services and all apps created for the PlayBook including Native SDK, Adobe AIR/Flash and WebWorks/HTML5, as well as the BlackBerry Runtime for Android Apps.

This is the last stand for RIM, will it be too little, too late?

Written by: Andre Yoskowitz @ 18 Oct 2011 12:23

core2kid

The future of this company is non existent.

18.10.2011 12:34 #1

molsen

I think it is too little too late. OS is a nice thing, but the hardware is spotty at best. I had a BB for a few years and was sick and tired of having too many issues. I think BB and Nokia was the standard in the last decade, but times have changed, and they have not.

18.10.2011 12:40 #2

Azuran

As long as they keep making phones with those irritating keyboards I wont even take a second look.

18.10.2011 14:58 #3

KillerBug

Their hardware sucks...and on the rare occasion that they make half-decent hardware like on their 7" tablet, they go and screw it all up by locking the device down so it can only go online by tethering to a blackberry phone. If this company wants a future, they need to start making devices that people want instead of devices that carriers want. They also need to give their phones a lot more power, they need to open up the OS considerably, and they need to blatantly steal the best ideas from Android and iOS. These are things that the old-school management can't even consider; as long as the company has a chance they will continue down the same path...and by the time they realize they have to make changes, it will be too late.

18.10.2011 23:12 #4

graystroke

So what is a decent smartphone recommendation? I've had BB for about 4-5 years now and my grandson's iPhone browser is done loading while my BB is still looking and waiting to load! Mine is the Torch 9800. Not interested in iPhone at all. My use is: e-mail, news, stocks, and quick map look ups when on the road, texting on occasion, camera use rare, games (eh. brick breaker during a 10-100) otherwise not so much.

So with that basic profile I'm sure there are a lot of gear-heads here that can provide a starting point for me to look into. Appreciate the talent here thanks ladies & gents.....

22.10.2011 16:29 #5

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