The company printed a new set every two years but has announced there will be no 2012 edition, leaving 2010 as the last in the series. Into the future, the company will continue to update the encyclopedia digitally and produce education tools.
Says Britannica president Jorge Cauz: "Everyone will want to call this the end of an era, and I understand that. But there's no sad moment for us. I think outsiders are more nostalgic about the books than I am."
While the 32-book sets are what come to mind when the word Britannica is said, Cauz says the printed sets account for just 1 percent of overall revenue. 85 percent of revenue comes from education products including online learning tools and curriculum products
The digital phone and tablet app of Britannica costs $2 per month.
Written by: Andre Yoskowitz @ 13 Mar 2012 21:50
