Wal-Mart's UltraViolet "disc-to-digital" initiative has launched today in 3500 store after being announced last month, giving disc owners a chance to have access to a digital copy of their movie, for a nominal price.
DreamWorks Animation is the studio behind hits like the Shrek, Kung Fu Panda and Madagascar franchises.
Consumers can pay $2 for an SD digital copy of a DVD or $5 to get an HD copy. If you bring in Blu-rays, you can get an HD digital copy for $2. You get to keep the disc, but the retailer will mark it with some kind of ink so that you can not get more than one digital license per disc.
The digital copies will be available via Vudu, Wal-Mart's streaming and download service that is available on hundreds of Blu-ray players, set-top boxes, gaming consoles and of course on PC. Each license will also be available in your UltraViolet cloud library for streaming.
Account holders can stream or download the movies on up to 12 devices and each account can be shared by 6 people.
Wal-mart's other partners are Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.
Written by: Andre Yoskowitz @ 16 Apr 2012 13:33