AfterDawn: News

DreamWorks signs on for Wal-Mart disc-to-digital program

The studio is now the sixth to sign up.

Wal-Mart's UltraViolet "disc-to-digital" initiative has launched today in 3500 store after being announced last month, giving disc owners a chance to have access to a digital copy of their movie, for a nominal price.



DreamWorks Animation is the studio behind hits like the Shrek, Kung Fu Panda and Madagascar franchises.

Consumers can pay $2 for an SD digital copy of a DVD or $5 to get an HD copy. If you bring in Blu-rays, you can get an HD digital copy for $2. You get to keep the disc, but the retailer will mark it with some kind of ink so that you can not get more than one digital license per disc.

The digital copies will be available via Vudu, Wal-Mart's streaming and download service that is available on hundreds of Blu-ray players, set-top boxes, gaming consoles and of course on PC. Each license will also be available in your UltraViolet cloud library for streaming.

Account holders can stream or download the movies on up to 12 devices and each account can be shared by 6 people.

Wal-mart's other partners are Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.

Written by: Andre Yoskowitz @ 16 Apr 2012 13:33

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• 3 comments

• KillerBug

  Isn't that just special...now you can watch your movies on multiple devices, almost like if you owned the disk...oh wait...you do own the disk! The best part? It is all through a service that still doesn't work correctly and you can't access anyway.
  
  If only there was some simple way to rip disks to compact files that work anywhere on any device, regardless of internet access...but alas...there are hundreds of ways to do this, so it takes less brain power to simply go to walmart and pay for something that does not work as well than to pick one of the many good options, or even one of the bad options that is still better than what walmart offers.

  16.4.2012 14:57 #1

• CNDLG

  Originally posted by KillerBug: Isn't that just special...now you can watch your movies on multiple devices, almost like if you owned the disk...oh wait...you do own the disk! The best part? It is all through a service that still doesn't work correctly and you can't access anyway.
  
  If only there was some simple way to rip disks to compact files that work anywhere on any device, regardless of internet access...but alas...there are hundreds of ways to do this, so it takes less brain power to simply go to walmart and pay for something that does not work as well than to pick one of the many good options, or even one of the bad options that is still better than what walmart offers. What went wrong when you tried it?
  
  

  16.4.2012 18:58 #2

• mukhis

  you buy VHS/VCD from me, then upgrade to DVD, then upgrade to BD, then upgrade to BD remastered...if you are not satisfied yet after paying me this much, please buy HD digital copy. oh wait, did i tell you i still expect you in the theater (to pay more)?
  
  i don't know, a pirated copy is probably born when the real customers get ripped off this way.

  17.4.2012 08:21 #3