The game, created by OMGPOP, is one of the most popular mobile games of all time, seeing 50 million downloads in 50 days for iOS and Android.
Traffic tracking organization AppData says after daily active users peaked on April 3rd at 14.6 million, that number has been falling, down to 10.2 million as of today. In the last week, alone, 700,000 users have left the game, and the pace appears to be accelerating.
There is one caveat to the figures, notes AppData, as the number cited is only for users who signed in via Facebook, not those that used an email to register their accounts.
Zynga purchased OMGPOP last month for $180 million and recently announced it would be selling advertisers the option to have their brand name as part of the game.mments.
Written by: Andre Yoskowitz @ 3 May 2012 21:15
