AfterDawn: News

Apple settles over misleading iPad 4G advertising in Australia

Apple has settled with Australian officials over misleading iPad "4G" advertising.

The Australian Competition and Consumer Commission (ACCC) had brought the case against Apple back in March, after the launch of the third-generation iPad.



ACCC has claimed that Apple misled consumers in the nation by advertising the iPad's 4G compatibility despite knowing that Australian tablet fans could not actually use the LTE networks.

Pending a final approval, the settlement is for $2.25 million with Apple also expected to pay all court costs as well, which are over $300,000.

Previously, Apple announced it would give full refunds to any customer who felt misled by the advertising. On its website, the company updated the LTE notes: "The iPad with Wi-Fi + 4G model can roam worldwide on fast GSM/UMTS networks, including HSPA, HSPA+, and DC-HSDPA. When you travel internationally, you can use a micro-SIM card from a local carrier. You can also connect to the 4G LTE networks of AT&T in the U.S. and Bell, Rogers, and Telus in Canada."

Written by: Andre Yoskowitz @ 8 Jun 2012 12:53

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• 4 comments

• borhan9

  That amount is like loose change for that company. but on the other hand goes to show u how far behind Australia's technological infrastructure is.
  

  Edited by DVDBack23
  
  
  "the mediocre teacher tells. the good teacher explains. the superior teacher demonstrates. the great teacher inspires."- William Aruthur Ward

  8.6.2012 15:37 #1

• xnonsuchx

  It would also be nice if "4G" actually meant something specific.

  8.6.2012 16:55 #2

• xtago

  Originally posted by borhan9: That amount is like loose change for that company. but on the other hand goes to show u how far behind Australia's technological infrastructure is. it still won't work on some of the Australian LTE networks because it should work on the Optus network and maybe the Vodafone network but on Telstra it won't work as they use a different signal range.
  
  Hence the reason why they said it won't work till next year as it's needing optus & Vodafone to turn on their networks first. it's not due to Australia behind but using different signals to the US market which again is from the ranges needed to give network service to.

  8.6.2012 22:04 #3

• 3MUK

  ^ Thanks for clearing that up, i was confused myself
  

  Always remember youre unique, just like everyone else.

  8.6.2012 23:32 #4