Sony Mobile to cut 15 percent of workforce

Struggling electronics giant Sony will cut 15 percent of its Sony Mobile employees, in an effort to turn around the money losing division.

15 percent will amount to around 1000 jobs lost.

Sony paid Ericsson over $1 billion earlier this year to buy back a complete stake in Sony Ericsson, quickly renaming it to Sony Mobile. However, the company's Xperia devices have not caught on with consumers, leading to more losses at the division.

The company is moving its Sony Mobile corporate headquarters from Lund, Sweden to Tokyo in October. Among those being fired are 650 Lund plant workers and 350 consultants.

Those remaining in Lund will move their focus to software and application development.

Written by: Andre Yoskowitz @ 23 Aug 2012 10:21

Ripper

Yeah, they're leaving R&D in Sweden where they can be completely ignored by Japan, and they can continue running their company terribly.

The amount of money Sony Ericsson were losing is ridiculous; they need to actually improve their products and the way they run their company, not just fire people.

24.8.2012 06:20 #1

bloke2000

While my experience is not vast I know of no people who have been happy with Xperia phones. In addition my partner currently has an Xperia U and it crashes 80% of the time when she tries to make calls.

I am not surprised they are starveling.

24.8.2012 09:13 #2

LordRuss

My first thought when they said it was 1000 people being fired was that it was the 'customer service division'. Man, am I blushing.

http://onlyinrussellsworld.blogspot.com

24.8.2012 11:46 #3

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