AfterDawn: News

Microsoft unveils new corporate logo

25 years after introducing their first corporate logo, Microsoft has just unveiled an update, their first ever.

The logo looks similar to its predecessor, including the multicolored window pane, but with a more modern look and feel (and font type).



Microsoft's Jeff Hansen adds that the new corporate logo will "signal the heritage but also signal the future -- a newness and freshness."

The tech giant's move follows the rebranding its Windows platform has taken since the announcement of the launch of Windows 8. The company is releasing its first ever ARM-based tablet, the Surface, in October, alongside the launch of Windows 8, Windows Phone 8 and the latest update to their Office suite.



Written by: Andre Yoskowitz @ 23 Aug 2012 9:59

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• 25 comments

• KSib

  Simple. I like it.

  23.8.2012 10:13 #1

• KillerBug

  If not for the fact that older computers couldn't display those specific colors, I'd say it looks older than the old logo. If this signals a focus on efficiency then I'd say it is a good thing...if it signals a focus on simplicity, it is a bad thing, and since it probably signals nothing at all, it is unimportant except to those who will be forced to buy new signs.

  23.8.2012 11:53 #2

• Morreale

  I think its good. Would've looked nice if the same flag symbol was on a slant too.

  23.8.2012 15:21 #3

• aeonstom0

  I don't get it, it still look the same
  

  24.8.2012 03:31 #4

• Semperfipal

  Yeah, right, big news. Who cares!!
  

  "Do not underestimate the power of an enemy, no matter how great or small, to rise against you another day." - Atilla

  24.8.2012 08:55 #5

• LordRuss

  It's an older 70's color scheme with the same 80's font pattern...
  
  "Hi, we're Microsoft & we're rehashing our shit like an 80s cartoon overlay!"
  

  http://onlyinrussellsworld.blogspot.com

  24.8.2012 11:31 #6

• iamjason (unverified)

  it is suppose to look like the forbidden "Metro" style tiles in their windows 8 OS and W7 phone as well.

  24.8.2012 13:33 #7

• scorpNZ

  So they flatten the wave looked better before they did now it's just flat & boring just like Australian & English beer
  

  AD Guides: http://www.afterdawn.com guides/
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  24.8.2012 13:45 #8

• Nosredneh

  If that's the new then it looks cheap-cheap-cheap. Bet they still want a high price for this cheap looking logo.

  24.8.2012 18:07 #9

• sternrulez

  I want to know who still uses M$ Office when Open Office is much better and completely free???!!! LOL

  25.8.2012 09:06 #10

• Nosredneh

  Opinions exist. Whether MS Office or Open Office, what you are familiar with you tent to stick with.

  25.8.2012 12:45 #11

• LordRuss

  Originally posted by sternrulez: I want to know who still uses M$ Office when Open Office is much better and completely free???!!! LOL OpenOffice has been dead now for almost 18 months. Try [edit]LibreOffice (my dyslexic ass got it backwards)... most of the original folks involved with Open went on to make Libre. It may not be as 'flashy/pretty', but I find it to be stable as hell & very capable to communicate to virtually ANY 'office' style software being put out there.
  
  My basis has been tested on a private school for over 2 separate semesters (last spring & now this fall) & both are reporting much better results over the Open responses of earlier semesters.
  
  Hope that helps, for FREE solutions anyway.
  

  http://onlyinrussellsworld.blogspot.com

  25.8.2012 13:57 #12

• Boppa

  Very bland, this is the first sign of a dying company!

  25.8.2012 18:57 #13

• sternrulez

  Originally posted by LordRuss: Originally posted by sternrulez: I want to know who still uses M$ Office when Open Office is much better and completely free???!!! LOL OpenOffice has been dead now for almost 18 months. Try [edit]LibreOffice (my dyslexic ass got it backwards)... most of the original folks involved with Open went on to make Libre. It may not be as 'flashy/pretty', but I find it to be stable as hell & very capable to communicate to virtually ANY 'office' style software being put out there.
  
  My basis has been tested on a private school for over 2 separate semesters (last spring & now this fall) & both are reporting much better results over the Open responses of earlier semesters.
  
  Hope that helps, for FREE solutions anyway. Hm...I was unaware that OpenOffice hasn't been updated in 18 months...it still works just fine for me so I guess that's why...lol! I will look into Libre though...thanks for the info! :)

  26.8.2012 06:47 #14

• banagher

  Who cares about the logo its the product that should speak for itself...

  26.8.2012 08:07 #15

• Nosredneh

  Logo wasn't the point the fact that it was so unoriginal and bland was all that was addressed. Never was the product knocked but someone preferred OpenOffice. I tried both OpenOffice and Libre and was totally unimpressed. I only wished MS was people friendly with their pricing. They give away and sell their products cheaply to groups and some other companies but wants the rest of us to pay for those give away's and other cheap sells.

  26.8.2012 11:10 #16

• LordRuss

  Originally posted by banagher: Who cares about the logo its the product that should speak for itself... OOOoooo... look out below! There might be fall out over your comment there. This particular release is considered the 'dud', while the "9" may be it's next victor.
  
  Just saying.
  

  http://onlyinrussellsworld.blogspot.com

  26.8.2012 11:47 #17

• Nosredneh

  Huh?

  26.8.2012 18:11 #18

• keebles

  HERE'S the real one
  http://me.abelcheung.org/wp-content/upl...okenwindows.jpg
  

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  26.8.2012 18:18 #19

• LordRuss

  Originally posted by keebles: HERE'S the real one
  http://me.abelcheung.org/wp-content/upl...okenwindows.jpg THAT'S where I was fumbling about... something like that... Yeah!
  

  http://onlyinrussellsworld.blogspot.com

  27.8.2012 11:23 #20

• Nosredneh

  Still don't know what was "dud" and what was "g".

  27.8.2012 14:08 #21

• LordRuss

  Originally posted by Nosredneh: Still don't know what was "dud" and what was "g". I'm speaking future & past tense... I'm being sarcastic... It's all to be taken metaphorically or in LONG TERMS, with regards to older versions of Windows. Meaning, consumers would get one good copy of the OS followed by a lousy one only to be followed 2.5 years later with another bad one. Thus continuing this idiotic cycle since the mid 90s. And the "G" you're referring to is a NINE... (some people) - That's that future tense thing I was talking about.
  
  Quit being so literal. You're a big boy now, you don't need to have everything spelled out for you.
  

  http://onlyinrussellsworld.blogspot.com

  28.8.2012 23:44 #22

• Nosredneh

  I was a computer troubleshooter for several years working for the major computer makers. I handled both hardware and software issues. This included all the current OS's that were available. Until Apple got it and started changing things, software was a nightmare for the people who had problems. Explaining things to the average Apple user was impossible. Sure MS and Windows had normal problems but they were easily solved. Each new MS OS had good improvements such that going back or switching was a ridiculous idea. Because so many individuals thank they have a case against MS, they fail to realize that much of the problem is flack and hack and not the products themselves at MS. Yes I don't like MS policies but I can manage their products quite well.

  29.8.2012 08:17 #23

• LordRuss

  Originally posted by Nosredneh: I was a computer troubleshooter for several years working for the major computer makers. I handled both hardware and software issues. This included all the current OS's that were available. Until Apple got it and started changing things, software was a nightmare for the people who had problems. Explaining things to the average Apple user was impossible. Sure MS and Windows had normal problems but they were easily solved. Each new MS OS had good improvements such that going back or switching was a ridiculous idea. Because so many individuals thank they have a case against MS, they fail to realize that much of the problem is flack and hack and not the products themselves at MS. Yes I don't like MS policies but I can manage their products quite well.
  And for someone claiming to have been in the tech field you still either refuse to "hear" me or are just in a desperate need of wanting some kind of fight.
  
  At no time did I say or incline that YOU had any problem navigating the minefield called Windows & its many alliterations. Nor did I opine that the software giant tried to cripple it's software by introducing religion or witchcraft as apposed to new technology to their code (see, that's sarcasm).
  
  What I am saying is you have no sense of humor, no sense of irony & are as dry as a popcorn fart. I would probably venture to say your profession is somewhere in the engineering field & an extremely specialized one at that.
  
  My beef isn't with you, so quit making it so. Microsoft has been known as of recent to remove some of its functionality due to "dated technology". I would venture some of it is being removed as a style of network circumvention of today's internet/intranet hackers as well, but that is an educated theory.
  
  Otherwise, M$ should probably stop changing their logo as often a teenage drama queen changes her mind & take a page from CrApple. (Choose a deity) knows they really haven't changed theirs in eons.
  

  http://onlyinrussellsworld.blogspot.com

  29.8.2012 10:45 #24

• Nosredneh

  No I am saying that the Apple people had to get closer to the windows system for their average or bellow average user to negotiate the the needed repairs to the software.
  I am sure that for the over average Apple user the loyalty caused them to knock the Windows environment. They were really wanting to knock the Bill Gates crew which is understandable. But hackers are or were out there in droves wanting to take Windows down. They never hurt MS they were harming (destroying) the little folks who needed help only.

  29.8.2012 14:25 #25