Google falls below 90 percent search share in UK

Google falls below 90 percent search share in UK
For the first time since early 2007, Google's share of search in the UK has fallen below 90 percent.

As of the end of October, Google's share fell to 89.33 percent in the region, losing the share to Microsoft.



According to Hitwise, Bing saw the biggest benefit, moving to 4.71 percent, a 2012 peak.

Yahoo jumped to 3.33 percent, and Ask jumped to 2.13 percent.

Hitwise attributed the shift to the launch of Windows 8 and the Surface tablet. Because Bing is the default search engine for both, the company saw a boost which may continue as more purchase the OS.

Of course, all that being said, Google is the clear winner in the UK, and it's not even close.



Written by: Andre Yoskowitz @ 8 Nov 2012 12:31
Tags
Google Bing Yahoo UK hitwise search market share
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  • 1 comment
  • hearme0

    Bunch of peeps must have bit the dust.

    10.11.2012 01:15 #1

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