Google says mobile devices now account for 40 percent of all traffic to YouTube, jumping from 25 percent in 2012 and just 6 percent in 2011.
The search giant has been investing heavily in mobile, and not just on Android. The company recently took back control of its YouTube app on iOS from Apple, and has been significantly improving the experience.
Hunter Walk, a former director of product management tweeted the figure this week. Walk adds that YouTube formed the mobile team in 2007, a full year before Android and iOS got into the mix and before mobile data was even a real feature for phones. The company made sure to transcode video to be played on mobiles and made sure to get the app pre-installed on the iPhone.
Who is the YouTube of mobile & tablets? YOUTUBE! We made early bet & now accts for 40% of traffic. Great job @dobry2000 & team!
-- Hunter Walk (@hunterwalk) October 17, 2013
Written by: Andre Yoskowitz @ 19 Oct 2013 18:15
