AfterDawn: News

Study: 20 percent of Hulu and Netflix subscribers have cut the cord

According to a new Experian Marketing Services study, cord cutting is definitely on the rise, especially among those with popular streaming services like Netflix and Hulu Plus.

The study reveals that 6.5 percent of U.S. households cut the cord in 2013, leaving their cable TV service for good, up from 4.5 percent in 2010. This amounts to almost 8 million.



If you are a subscriber to Netflix or Hulu, that figure jumps significantly, with 18 percent of Americans using those services having effectively cut the cord.

Perhaps most dramatically, in the 18-34 age range, the number is closer to 12.5 percent of all households. "The young millennials who are just getting started on their own may never pay for television," said John Fetto, a senior analyst at Experian Marketing Services. "Pay TV is definitely declining."


Source:
HuffPo

Written by: Andre Yoskowitz @ 19 Apr 2014 17:14

• Previous article

• Nike denies it's shutting down FuelBand, but confirms layoffs

• Next article

• High fidelity PonoPlayer closes Kickstarter campaign at $6.2 million

• 3 comments

• skeil909

  I cut the cord around 15 years ago and have never looked back.
  

  20.4.2014 18:53 #1

• hearme0

  Originally posted by skeil909: I cut the cord around 15 years ago and have never looked back. Congrats!
  
  I ditched my cell almost a year ago and never looking back to join any service. Vonage all the way!!!!
  
  
  I don't have the desire to ditch my Uverse with 4 tuners and never a lost connection in 5 years except once a few months back for 30 seconds.

  23.4.2014 20:11 #2

• ronatola

  In another 5 yrs 20% will cut the Hulu/Netflix cord
  

  25.4.2014 20:37 #3