Thanks to sales of its new high-end Mi4 device, the OEM was able to jump ahead of Lenovo and LG, which are now tied for fourth. Samsung, even with falling sales, remains the clear leader followed by Apple, and both will be hard to pass.
Xiaomi has a massive presence in Asian nations, most especially China, but has a near 0 percent share everywhere else. The company's devices are not officially available in Western Europe nor North America, at least as of yet.
"Despite rumors of a slowing market, smartphone shipments continue to see record-setting volumes," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. "We've finally reached a point where most developed markets are experiencing single-digit growth while emerging markets are still growing at more than 30% collectively. In these markets, smartphone price points are making mobile computing possible where we once expected feature phones to remain dominant. This is great news for overall volumes, but the challenge has now become how to make money on devices that are quickly becoming commodity products. Outside of Apple, many are struggling to do this."
Overall, Samsung shipped 78.1 million units in the Q3 2014, Apple shipped 39.3 million units in the period, Xiaomi shipped 17.3 million units and Lenovo and LG shipped 16.9 and 16.8 million units, which IDC considers a tie.
Written by: Andre Yoskowitz @ 31 Oct 2014 0:07