AfterDawn: News

HTC reveals Grip, their fitness tracker built with Under Armour

HTC has taken the wrapping off their first wearable device today, a fitness tracker called 'Grip' built as part of the company's partnership with Under Armour.

The GPS-enabled device will use Under Armour's 'UA Record' interface to track workouts, runs, pace and steps. There are five total sensors, excluding a heart-rate monitor. With the GPS enabled, battery life is just 5 hours, but without it should last a few days.



From the images we've seen so far, the Grip has a curved display similar to Nike's FuelBand 2 and a black exterior with a colorful (neon green in one case) interior.

"Simply put, Grip will train you as if you have a team of professional experts coaching you the entire time," said HTC CEO Peter Chou. "And it is very fun."

Compatible with both iOS and Android, the device will sell for $199 starting in April.

HTC GRIP is the smart fitness tracker for the serious athlete. #HTCOneLife #MWC15 pic.twitter.com/i6C0oc54qW

-- HTC (@htc) March 1, 2015

Written by: Andre Yoskowitz @ 1 Mar 2015 13:01

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• 2 comments

• DXR88

  Quote: "Simply put, Grip will train you as if you have a team of professional experts coaching you the entire time," said HTC CEO Peter Chou. "And it is very fun."
  
  when im drenched in sweat and tired after a 10 minute treadmill run, will the device yell at me and tell me how much of a fatty i am and i'll never amount to anything unless my fatass gets back on it for 20 more minutes?

  1.3.2015 23:45 #1

• hearme0

  Day late and a dollar short HTC!
  
  Same with your crappy action cam.
  
  Fitbit has this market cornered...........PERIOD.
  
  Think of Fitbit like Redbox, no one else can get in since the leader is doing it just right.

  2.3.2015 15:59 #2