'Angry Birds' parent Rovio inks toy deal with Lego

'Angry Birds' parent Rovio inks toy deal with Lego
Casual gaming company Rovio has signed a deal with giant toymaker Lego to launch a line of 'Angry Birds' blocks.

The company, which was once wildly popular, has seen revenue and profits slip as its licensing business has stalled and the Angry Birds games have taken a back seat to other games like Candy Crush and Clash of Clans.



Lego's line of Angry Birds toys will launch in spring 2016, lining up with the premiere of the feature-length Angry Birds movie.

The company recently laid off 14 percent of its workforce after earnings fell 73 percent last year.

Source:
Reuters


Written by: Andre Yoskowitz @ 8 Jun 2015 21:01
Tags
Angry Birds Rovio Legos
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