The company will unveil four new OLED TVs at the event, including 65 and 55-inch 4K high dynamic range (HDR) sets as well as a curved OLED TV that is just 4.8mm thick.
As LG explains, the "OLED display technology ensures that images are displayed in perfect black as well as perfect colors. This is what makes OLED technology an ideal match for HDR content because only OLED panels can deliver the absolute black which makes the bright colors of HDR look even more impressive. OLED TVs are able to render the required HDR light range at lower peak brightness, resulting in an exceptional and more comfortable viewing experience. What's more, LG's HDR-capable OLED TVs allow consumers to view HDR content from both streaming content partners as well as external sources."
All the new TVs will run on the webOS 2.0 smart TV platform and all include speakers built in partnership with Harman/Kardon.
"Anyone who sees our newest TVs at this year's IFA will walk away without a shred of doubt that HDR and OLED complement each other perfectly," said Lee In-kyu, senior vice president and head of the TV and monitor division at the LG Home Entertainment Company. "Our expanded 4K OLED TV lineup will demonstrate to consumers that OLED is here to stay and that LG is committed to leading the next generation TV market."
Written by: Andre Yoskowitz @ 27 Aug 2015 23:50