The overall goal is to help studios negotiate proper licensing rates for its shows that stream extremely well on subscription services.
Streaming has taken a decent chunk of traffic away from traditional TV viewership and studios are always looking for ways to make up for the lost revenue.
Reports note that Nielsen's tracking is still very limited, as it is limited to the U.S. and does not include mobile devices. Hulu is most popular on mobile devices.
Source:
WSJ
Written by: Andre Yoskowitz @ 28 Aug 2015 23:22
