Says the company: "Square format has been and always will be part of who we are. That said, the visual story you're trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren't in the square format, and we know that it hasn't been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can't capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way."
While it will be exciting for photos to have more natural orientation, video posters are likely to see the biggest change as you can choose to post in widescreen now.
Furthermore, filters will now work across photos and video. Version 7.5 is available for iOS and Android.
Written by: Andre Yoskowitz @ 29 Aug 2015 16:34