The name might not mean much to the average consumer, but over the years the company has adopted a very particular growth strategy.
Bending Spoons buys well-known, often older, consumer-focused tech companies built around a single product. Typically, its shopping cart has included beloved mobile apps that the original owners failed to effectively monetize.
Its past acquisitions include the note-taking app Evernote, the digital publishing platform Issuu – used by newspapers in Finland as well - and the file-sharing service WeTransfer.
What has fueled user anger is the company's strategy of squeezing as much profit as possible out of these acquisitions. In the case of Evernote, for instance, it dramatically raised subscription prices, cut features for free users, and laid off most of the development team.
That same playbook has been repeated across several of its other deals.
Now the company has snapped up a small piece of internet history: Vimeo is now owned by Bending Spoons.
In its early years, Vimeo was YouTube's main competitor, and even many of AfterDawn's old news stories embedded videos published on Vimeo.
Since then, Vimeo has lost the battle against Google-owned YouTube and in recent years has focused mainly on business-oriented online video solutions.
According to Vimeo's press release, Bending Spoons paid $1.38 billion (about €1.18 billion) for the company. The deal was settled in cash.
Written by: Petteri Pyyny @ 11 Sep 2025 14:39
