Although the feature is still in trial use, it reveals Meta's strategy: WhatsApp is following in the footsteps of its competitors, such as Telegram and Snapchat, by introducing a "freemium" model. Previously, Meta has introduced a paid version for Instagram and Facebook.
Based on the beta versions, WhatsApp Plus does not change the basic use of the app, but adds a layer on top of it that is aimed especially at power users and those who value personalization.
Key benefits include, among other things, the ability to pin up to 20 conversations to the top of the chat list instead of the current three. The test version has shown 18 new theme colors and 14 different app icons, with which the look of the app can be changed from green to, for example, purple or black and white. The package includes new ringtones and special stickers whose animations are displayed full-screen also for the message recipient.
WhatsApp Plus is entering direct competition with other messaging giants. Telegram Premium has long offered similar benefits for around 5 euros, and Snapchat Plushas proven successful by offering its subscribers experimental features.
WhatsApp's advantage may be the price: in European tests, the subscription fee is listed as €2.49 per month.
It is important to note that although WhatsApp Plus is coming, it is completely optional. Messages, calls and groups will remain free for everyone. Paying also does not bring "extra security", as end-to-end encryption protects all users equally.
The feature is currently available to Android testers, and the iOS version is expected to follow. A wider release will take place once Meta has collected the necessary feedback from test users and polished the features into shape.
Written by: Janne Yli-Korhonen @ 20 Apr 2026 4:45
