Since its release in the UK last year, the video-on-demand streaming service has been the most popular in the nation, giving license-fee payers a chance to watch shows like Doctor Who and Top Gear when they miss it on TV.
Says BBC.com managing director Luke Bradley-Jones:
"There’s a general acknowledgement in the world of VoD that there needs to be a hybrid business model – a combination of subscriptions, download to own and pay per view.
I can see the value of that view and I believe it’s the way that the global iPlayer will go in the medium term.
However I can announce here that we’re going to be adopting a pure paid subscription model for the global iPlayer for launch – in part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us."
The company says having shows on iTunes brought in £10 million in revenue in 2009 so the iPad-only subscription model makes sense for the media giant.
BBC has put a 12-month deadline on the project.
Written by: Andre Yoskowitz @ 4 Dec 2010 2:11