The Twitter account became famous for leaking big and small products alike, from all major OEMs including HTC, Samsung, LG, Microsoft and Motorola.
So why did Blass want to retire from the business when he has become so famous for it? Via an interview with TNW, he revealed that "these matters are always somewhat complicated, but like many things, it mostly comes down to money. Trying to monetize a stream of Twitter leaks is not easy. First I tried monthly sponsorships. Then weekly. Then single sponsored tweets. I took donations -- felt like online panhandling.
I also started a website, and it's actually done somewhat respectably, but with all the leaks going out on Twitter anyway, people have little incentive to visit, and most of my tech-savvy-heavy audience seem to be pretty heavy ad-block users, as well. It all adds up to an unsustainable living, and with a progressively worsening disease [Ed; Blass was diagnosed with multiple sclerosis], I need to make sure I can prepare myself better for the future, financially."
Blass also thanked good sources, good colleagues and good luck for his success.
All good things must come to an end. Thank you for an amazing two years. [RETIREMENT]-- Evan Blass (@evleaks) August 3, 2014
Written by: Andre Yoskowitz @ 3 Aug 2014 23:38